Transform Disruption into Competitive Advantage

Let's be honest; disruption is the norm, not the exception. Headlines regularly feature outages affecting banks, e-commerce platforms, entertainment providers, and airlines. Failure has become an everyday reality.
But what if I told you that these disruptions could actually become your competitive advantage?
Most executive conversations about resilience start in the wrong place. They begin with questions like 'How much will this cost?' or 'What's the ROI?' These questions fundamentally misunderstand what resilience engineering delivers.
Resilience is not about making money. Resilience is about not losing money.
This distinction is critical. Unlike features that directly generate revenue, resilience measures typically prevent losses that would occur during failures or outages. This prevention-focused value proposition requires a different calculation framework than traditional ROI models